Heather Gustafson

Head of Sales & Strategic Partnerships

Heather is a distinguished leader in the real estate industry with over 20 years of experience and over $3B of sales, specializing in new development strategy. Known for her exceptional leadership, unwavering commitment to client satisfaction, and unparalleled ability to achieve outstanding results, Heather has built an impressive career that has earned her recognition as one of the most influential figures in the real estate space.

As the Founder of Franklin Rose Real Estate Advisory Heather leads a team that sets new standards of excellence in real estate advisory services, with a focus on delivering premium experiences and innovative solutions. Drawing from her extensive background at top-tier organizations like Compass Development Marketing Group, CMK Development, @properties, and Four Seasons Hotels and Resorts, Heather brings a sophisticated and client-centric approach to every project she oversees. Her work is guided by a vision to create unparalleled experiences that mirror the five-star service and attention to detail she honed at Four Seasons, consistently exceeding expectations at every stage.

Heather’s exceptional career has earned her numerous accolades, cementing her status as a true industry leader. She has been recognized by Chicago Agent Who’s Who, Hinsdale Living’s Power Women, Chicago Social’s Dynamic Women, and has received prestigious honors such as the Women’s Council of Realtors Agent Entrepreneur of the Year and Member of the Year awards. These awards are a testament to her dedication to excellence and her lasting impact on the real estate landscape. Heather has contributed to editorials for the Wall Street Journal, Crain’s Chicago Business, Chicago Agent Magazine, Nashville Business Journal and Nashville Post.

An active advocate for women in real estate, Heather has served as past President of the Women’s Council of Realtors and held leadership positions as a Board Member of the Chicago Association of Realtors and Chair of the Chicago Association of Realtors Foundation. Her influence extends beyond her professional work, as she is also a sought-after speaker and mentor, dedicating her time to empowering the next generation of leaders in real estate.

Our Team